The Lunsford Academy

The W. Bruce Lunsford Academy for Law, Business + Technology offers students an honors curriculum designed to enhance the comprehensive legal education by emphasizing legal technology, quantitative methods, leadership, informatics and other skills critical to the future of the practice of law and business.

Who We Are



Recent graduate Charles Rust is combining what he learned in traditional law school courses with his innovative courses in the Lunsford Academy into his career.

“The Lunsford Academy provided a balanced legal education that enabled me to be practice-ready upon graduation. It also afforded me the opportunity to form lasting professional friendships.”

Charles utilized his Lunsford Academy network and is now an associate attorney with a mid-sized real estate firm with five offices in Ohio and Kentucky.




W. Bruce Lunsford


View Profile

W. Bruce Lunsford

Jeffrey A. Standen

Robert Furnier


View Profile

Robert Furnier

Jeannine Abukhater Lambert

Assistant Director of Advancement

View Profile

Jeannine Abukhater Lambert


Lunsford Academy Curriculum:


• Business Organizations
• Essential Quantitative Skills for Lawyers
• Law Practice Technology
• Intellectual Property and Other Intangible Assets: Drafting and Negotiating Strategies


• Law, Technology + Entrepreneurship
• Marketing for Lawyers
• Information Privacy Law
• Introduction to Cyber Law

The MODERN LAWYER is proficient in the language of business

The Lunsford Academy recognizes that the modern lawyer needs a basic understanding of the tools and language of business. Entrepreneurs, business leaders, clients, and professional colleagues all use a common set of disciplines and tools to share information, evaluate risk for their clients, and ensure that they are able to advise their clients regarding the legal impact on finances.


Essential Quantitative Skills for Lawyers

In this course, students will develop a strong working knowledge of accounting concepts and mechanics allowing them to read and analyze financial statements and understand how they are relevant to the practice of law. Students will also explore important basic concepts of finance and the foundations of statistical analysis .

Business Organizations

This course provides an introduction to the law of business organizations, with primary focus on corporations, partnerships and LLCs. The course includes discussion of different forms of business organizations including the mechanics of forming different types of business organizations, selecting an entity type, corporate governance, the role of the shareholder, and mergers and acquisitions. Students will also explore securities issuances and typical capitalization structures, along with a brief introduction to securities regulatory matters. No prior background in business law or economics is assumed. This course serves as the principal gateway to further study and practice in the business law field of corporate and securities law, and is relevant both to those who would form and represent business entities as well as those who contemplate engaging in litigation involving business entities.

Harnessing the power of intellectual property

Business clients need attorneys who can advise them on maximizing their ability to generate revenue from their intellectual property.

The Lunsford Academy provides students with the skills necessary to identify strategies for effective drafting and negotiation of intellectual property licenses.


Intellectual Property and Other Intangible Assets: Drafting and Negotiating Strategies

This course takes a transactional approach to survey the law of intellectual property rights – trademarks, patents, copyrights and trade secrets. Students will also learn about protecting other intangible rights with noncompetition agreements, publicity rights licenses, releases, and endorsement agreements.

In addition to learning about the laws that protect these rights, students will understand the fundamental elements of intangible rights and intellectual property licenses and explore the best practices for creating and protecting these rights. Students will develop skills to identify strategies for effective drafting and negotiation of transactions that involve intellectual property and other intangible rights.

Information Privacy Law

Information comes to us in the form of patents, copyrights, trademarks, databases, photographs, and information stored in our GPS tracker, our Google search, our cell phones, and our health records. This course examines current U.S. practice regarding the right of an individual to control one’s personal information in transactional settings such as health care, financial services, e-commerce and social media. Students will explore the history of U.S. privacy, the current development of privacy regulation and identify the next steps necessary for expansion of U.S. policy in this area.

The MODERN LEGAL PRACTICE requires technological prowess

The modern legal practice requires a high-level of proficiency with technology. Attorneys without these skills generate additional costs for law firms and clients. The Lunsford Academy instructs students in the efficient use of standard office technology in the practice of law and introduces them to legal technology products designed specifically for attorneys as well as the products that compete with lawyers.


Law Practice Technology

Students will become efficient users of standard office software typically used by lawyers in practice, such as word processing, spreadsheets, and pdf documents. In a competitive legal market, lawyers who are proficient in the use of office software will reduce costs for their employers, clients, and their own businesses.

In addition, students will learn about software and other technologies designed for legal practitioners, providing students with a better practical foundation when they enter the modern legal market.

Finally, students will become familiar with technologies that compete with the services that lawyers provide, providing the students with a better understanding of how lawyers can distinguish their services from these products to provide value for their clients.

Introduction to Cyber Law

This course examines current U.S. practice regarding growing issues in Internet Governance and Cyberspace, emphasizing issues such as online copyright, cyber-property, net-neutrality and cyber-security affected by this regimen. Through student-directed research, the course will introduce students to the global, disruptive nature of digital networks and the impact that will have on future public policy.

Fostering creative thinking

New lawyers are facing a changing legal marketplace. Traditional paths to practice are narrowing, competitive forces on the profession are increasing, and clients are demanding new types of services and service experiences.

The Lunsford Academy trains students in creative design and problem solving for their law practices. In addition, students also develop skills that allow them to fashion creative legal solutions for their clients’ businesses. In the Lunsford Academy, students develop the foundational skills for becoming business-competent lawyers and business leaders.


Law, Technology + Entrepreneurship

Students will learn the entrepreneurial experience firsthand to better serve tomorrow’s clients by experiencing tech entrepreneurship themselves—conceiving, designing, and building legal apps. Students will design and create a legal app in partnership with computer science students or a local software developer. Through this exercise, students will hone their abilities to educate themselves about a particular area of the law and articulate their legal knowledge to non-experts. Using technology to solve legal problems by applying the same critical thinking skills used in traditional law school courses, students will gain experience working as a team and communicating with team members and technology professionals regarding the legal and technological issues relevant to creating an app. Knowledge of software design or programming is not required for the course.

Marketing for Lawyers

Every attorney needs marketing skills. Most of the time, these lessons are learned by trial and error while in the practice of law, either as a solo or small firm practitioner or as a member of a multi-national firm or corporation. In this course, students will learn about the social, legal, ethical and technological forces on marketing decision-making and the core concepts of marketing for attorneys. They will learn how to collect, process, and analyze consumer data to make informed marketing decisions while analyzing marketing problems and provide solutions. Students will also develop marketing plans and strategies to jumpstart their careers.

Former Director Chris Gulinello introduces design thinking to Lunsford Scholars



“Courses in accounting, technology, privacy, and business helped me enter my first year as a corporate associate with an understanding of concepts many graduates must develop in practice alone. “

– Shelbie Wilson ’17



Lunsford Scholars receive special invitations to exclusive events with law school distinguished alumni, donors, and leaders in the business and legal communities. They also receive mentorship opportunities with prominent members of the community.

Students will attend Lunsford Lunches where they will have the exclusive opportunity to meet special guest speakers and gain insights into leadership, networking, and career development. Students can bring their own ideas to the Lunsford Academy administration to help shape future events and courses.

Andrea Sager

Recent graduate Andrea Sager is applying her traditional legal knowledge, Lunsford Academy training in multi-discipline problem-solving, and networking abilities at a large Cincinnati law firm and with her own clothing line business.

“The Lunsford Academy has brought about improved networking skills for me. With a number of events, I have gradually seen my networking skills improve over the last three years,” she says. Those are not skills she acquired from a casebook, but ones she developed in Lunsford Academy seminars and receptions with alumni, lawyers, and business executives. They are the skills that help a new lawyer who knows about torts and tax laws develop the mentoring relationships and client base necessary for long-term success.”

Learning Opportunities
Cybersecurity Symposium

This annual symposium co-hosted with the College of Informatics brings together IT and security professionals and data security and privacy attorneys for a one-day event focusing on cybersecurity challenges, legal issues, risk management, and best practices. As security breaches become more common at all levels of society – from the presidential to the personal – the Lunsford Academy continues to introduce students to the growing field of cybersecurity and cyber risk management.


Technology is becoming fully integrated in the practice of law. Modern legal work is now more dependent on the use of technology, in and out of the office, in order to practice more efficiently, serve clients more effectively, and better manage life.

ABA TECHSHOW is where lawyers, legal professionals, and technology all come together. Lunsford Scholars will attend ABA TECHSHOW in Chicago and learn about the most useful and practical technologies available to assist in their own future efficiency and effectiveness as attorneys.

Women in Legal Tech

ABA Law Practice Division, ABA TECHSHOW, and the Lunsford Academy will sponsor an interactive think tank on increasing the presence of women in the legal tech industry. Speakers include attorney and design-thinking notable Margaret Hagan.

Cybersquatting and Brand Protection

Lunsford Academy faculty shared insights on cybersquatting and its relation to domain names with the local business and law community. They also discussed protecting your brand against attacks within social media.

Symposium on Controversies & Issues in Internet Law

Professors and practitioners gathered to discuss and analyze the future of the open internet, specifically in the matter of net neutrality including the European perspective on future regulations. They also debated balancing free online speech protections with national security and danger to society, including discussion of recent smartphone security and privacy issues between law enforcement and privacy advocates.

New Era in Gaming Law

The field of gaming law has grown quickly thanks in large part to the role technology has played in opening speculation on sports to a larger audience. Leaders in gaming law discussed the future of regulatory actions in fantasy sports and online gaming.


Apply to Chase
*With Interest in Lunsford Academy
NKU Chase Office of Admissions

Apply to the Lunsford Academy
*If already accepted at Chase
W. Bruce Lunsford Academy for Law, Business + Technology

Speak with Lunsford Academy Leadership
Robert Furnier

Jeannine Abukhater Lambert
Administrative Director

Back to Top