Lunsford Academy Curriculum:


• Business Organizations
• Essential Quantitative Skills for Lawyers
• Law Practice Technology
• Intellectual Property and Other Intangible Assets: Drafting and Negotiating Strategies


• Law, Technology + Entrepreneurship
• Marketing for Lawyers
• Information Privacy Law
• Introduction to Cyber Law

The MODERN LAWYER is proficient in the language of business

The Lunsford Academy recognizes that the modern lawyer needs a basic understanding of the tools and language of business. Entrepreneurs, business leaders, clients, and professional colleagues all use a common set of disciplines and tools to share information, evaluate risk for their clients, and ensure that they are able to advise their clients regarding the legal impact on finances.


Essential Quantitative Skills for Lawyers

In this course, students will develop a strong working knowledge of accounting concepts and mechanics allowing them to read and analyze financial statements and understand how they are relevant to the practice of law. Students will also explore important basic concepts of finance and the foundations of statistical analysis .

Business Organizations

This course provides an introduction to the law of business organizations, with primary focus on corporations, partnerships and LLCs. The course includes discussion of different forms of business organizations including the mechanics of forming different types of business organizations, selecting an entity type, corporate governance, the role of the shareholder, and mergers and acquisitions. Students will also explore securities issuances and typical capitalization structures, along with a brief introduction to securities regulatory matters. No prior background in business law or economics is assumed. This course serves as the principal gateway to further study and practice in the business law field of corporate and securities law, and is relevant both to those who would form and represent business entities as well as those who contemplate engaging in litigation involving business entities.

Harnessing the power of intellectual property

Business clients need attorneys who can advise them on maximizing their ability to generate revenue from their intellectual property.

The Lunsford Academy provides students with the skills necessary to identify strategies for effective drafting and negotiation of intellectual property licenses.


Intellectual Property and Other Intangible Assets: Drafting and Negotiating Strategies

This course takes a transactional approach to survey the law of intellectual property rights – trademarks, patents, copyrights and trade secrets. Students will also learn about protecting other intangible rights with noncompetition agreements, publicity rights licenses, releases, and endorsement agreements.

In addition to learning about the laws that protect these rights, students will understand the fundamental elements of intangible rights and intellectual property licenses and explore the best practices for creating and protecting these rights. Students will develop skills to identify strategies for effective drafting and negotiation of transactions that involve intellectual property and other intangible rights.

Information Privacy Law

Information comes to us in the form of patents, copyrights, trademarks, databases, photographs, and information stored in our GPS tracker, our Google search, our cell phones, and our health records. This course examines current U.S. practice regarding the right of an individual to control one’s personal information in transactional settings such as health care, financial services, e-commerce and social media. Students will explore the history of U.S. privacy, the current development of privacy regulation and identify the next steps necessary for expansion of U.S. policy in this area.

The MODERN LEGAL PRACTICE requires technological prowess

The modern legal practice requires a high-level of proficiency with technology. Attorneys without these skills generate additional costs for law firms and clients. The Lunsford Academy instructs students in the efficient use of standard office technology in the practice of law and introduces them to legal technology products designed specifically for attorneys as well as the products that compete with lawyers.


Law Practice Technology

Students will become efficient users of standard office software typically used by lawyers in practice, such as word processing, spreadsheets, and pdf documents. In a competitive legal market, lawyers who are proficient in the use of office software will reduce costs for their employers, clients, and their own businesses.

In addition, students will learn about software and other technologies designed for legal practitioners, providing students with a better practical foundation when they enter the modern legal market.

Finally, students will become familiar with technologies that compete with the services that lawyers provide, providing the students with a better understanding of how lawyers can distinguish their services from these products to provide value for their clients.

Introduction to Cyber Law

This course examines current U.S. practice regarding growing issues in Internet Governance and Cyberspace, emphasizing issues such as online copyright, cyber-property, net-neutrality and cyber-security affected by this regimen. Through student-directed research, the course will introduce students to the global, disruptive nature of digital networks and the impact that will have on future public policy.

Fostering creative thinking

New lawyers are facing a changing legal marketplace. Traditional paths to practice are narrowing, competitive forces on the profession are increasing, and clients are demanding new types of services and service experiences.

The Lunsford Academy trains students in creative design and problem solving for their law practices. In addition, students also develop skills that allow them to fashion creative legal solutions for their clients’ businesses. In the Lunsford Academy, students develop the foundational skills for becoming business-competent lawyers and business leaders.


Law, Technology + Entrepreneurship

Students will learn the entrepreneurial experience firsthand to better serve tomorrow’s clients by experiencing tech entrepreneurship themselves—conceiving, designing, and building legal apps. Students will design and create a legal app in partnership with computer science students or a local software developer. Through this exercise, students will hone their abilities to educate themselves about a particular area of the law and articulate their legal knowledge to non-experts. Using technology to solve legal problems by applying the same critical thinking skills used in traditional law school courses, students will gain experience working as a team and communicating with team members and technology professionals regarding the legal and technological issues relevant to creating an app. Knowledge of software design or programming is not required for the course.

Marketing for Lawyers

Every attorney needs marketing skills. Most of the time, these lessons are learned by trial and error while in the practice of law, either as a solo or small firm practitioner or as a member of a multi-national firm or corporation. In this course, students will learn about the social, legal, ethical and technological forces on marketing decision-making and the core concepts of marketing for attorneys. They will learn how to collect, process, and analyze consumer data to make informed marketing decisions while analyzing marketing problems and provide solutions. Students will also develop marketing plans and strategies to jumpstart their careers.

Former Director Chris Gulinello introduces design thinking to Lunsford Scholars



“Courses in accounting, technology, privacy, and business helped me enter my first year as a corporate associate with an understanding of concepts many graduates must develop in practice alone. “

– Shelbie Wilson ’17

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